ExcerptStanding Out as OutstandingFace it…it’s a “noisy” world out there. The average U.S. adult gets exposed to 2,000 marketing messages a day. Hundreds of candidates vie for individual job openings. Emails crowd our inboxes. Information from the Internet, television and printed media saturates our lives. “Your success depends on whether you quickly capture your target audience’s interest,” writes Sam Horn, in POP: Stand Out in Any Crowd. And she means quick! As in 60 seconds or less.... It’s not just about getting heard through all the noise. It’s about being remembered. The best way to do that, according to Horn, is to use words—written or spoken—that are at once purposeful, original and pithy (the “POP!” of her book title).
|