ExcerptFull Speed Ahead with “Yes, and” ThinkingNothing zaps a great idea faster than “Yes, but….” You might as well say “No.” It’s not just about semantics. In fact, “Yes, but” may be the No. 1 phrase for killing personal hope, putting great ideas on ice and threatening innovation in organizations. Take Jonah, for example. Jonah is a senior manager in the real estate division of a large financial services company when he learns of an open position in the company’s prestigious new-product research team. He’s been successful in the real estate division, but never really fulfilled. What he really loves is the charge he gets brainstorming new ideas and researching their viability. Jonah is excited to apply for the position—initially, then during a conversation with a friend, he says, “Yeah, I’d be great for that team, but you have to know someone to get named.” After the call, he finds himself increasingly discouraged. Will he get the position? At this rate, he won’t even apply. Luckily, Jonah’s coach points out his self-defeating self-talk and suggests a simple fix.
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