ExcerptWorking the Networking GroupsNetworking functions just like those childhood “Connect-a-Dot” pictures. One person leads to another and another and, eventually, a new client or customer is revealed. But with all the networking groups that exist, which ones are best for you? And how can you get the most out of each mixer? The following seven networking tips will help you not only improve business but also make interesting new friends and acquaintances. 1. Explore your opportunities. Joining a variety of networking groups gives you access to the widest range of people. There are generally four types of groups: business networking groups, such as LeTip International; geographic groups, such as your local Chamber of Commerce; service groups, such as Kiwanis; and industry-specific associations. Attend a group at least three times before deciding whether it’s for you. Groups don’t have to carry the “networking” label to be good opportunities. What about community groups connected with schools, sports, theaters? Where do people in your business’ target market gather? 2. Farm, don’t hunt. Many approach a mixer with the hope or expectation that they’ll make a new client from that event. You’ll find more success, however, if you view networking as a long-term process. Get clear on why you’re networking. “It’s more about farming than it is about hunting,” says Dr. Ivan Misner, co-author of Masters of Networking and Founder of BNI, a well-known international business networking group. “It’s about cultivating relationships with other people.”
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