Excerpt

Top 10 Considerations When Choosing Partners

© Claire Communications

Before allying with another, it’s important to understand what you want and need from a partner, and what you have to offer. Consider reputation, scope of services, compatibility of style and culture, commitment, financial capacity, skills and resources. Following are 10 questions that may be helpful in this process:

1. How might my company’s mission, ethics and values attract and be compatible with this business? In what areas might they conflict with those of the business?

2. How might an alliance with this business/department serve my primary customers and the community?

3. What benefits might this alliance provide to help my business/department further its mission?

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